The Singer Building

Client / ANJAC Fashion Buildings

Area / Historic Downtown

Status / In Progress

Type / Mixed Use, Housing

We’re converting the Singer Building, at 808 South Broadway, to six live/work lofts and new ground-floor retail.

The eight-story, 64,600 sf Beaux Arts building dates to 1922. It was designed and built by Meyer and Holler’s Milwaukee Building Company, creators of Grauman’s Chinese Theatre in Hollywood. Originally, the building was occupied by the Southern California Music Company, which sold musical instruments and hosted concerts by international musicians in a top-floor auditorium. Later, it was a warehouse for the Singer sewing machine company. The completed project will retain painted signage from that time on an exterior wall.

The Singer Building

We’re converting the Singer Building, at 808 South Broadway, to six live/work lofts and new ground-floor retail. 

The eight-story, 64,600 sf Beaux Arts building dates to 1922. It was designed and built by Meyer and Holler’s Milwaukee Building Company, creators of Grauman’s Chinese Theatre in Hollywood. Originally, the building was occupied by the Southern California Music Company, which sold musical instruments and hosted concerts by international musicians in a top-floor auditorium. Later, it was a warehouse for the Singer sewing machine company. The completed project will retain painted signage from that time on an exterior wall.

Owner / ANJAC Fashion Buildings

Location / Historic Downtown

Status / In Progress

Type / Mixed Use, Housing

We’re converting the Singer Building, at 808 South Broadway, to six live/work lofts and new ground-floor retail.

The eight-story, 64,600 sf Beaux Arts building dates to 1922. It was designed and built by Meyer and Holler’s Milwaukee Building Company, creators of Grauman’s Chinese Theatre in Hollywood. Originally, the building was occupied by the Southern California Music Company, which sold musical instruments and hosted concerts by international musicians in a top-floor auditorium. Later, it was a warehouse for the Singer sewing machine company. The completed project will retain painted signage from that time on an exterior wall.

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New Uses

Observing the Broadway Historic District Guidelines for façade work, we’re restoring the front façade while adding new ground-floor retail space. The residential interior design scope addresses all areas including the lobby and loft interiors on floors three through eight.

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Design

Each loft at 808 Broadway will take up an entire floor. The work included a full seismic upgrade that added new shear walls and allowed for the creation of new openings into the building’s north and south walls, shown at right. (Broadway’s buildings typically don’t have openings of this size on these walls.) Carving into the walls allowed for new, spacious patios and brought abundant natural light to all floors—especially the lower floors, which were cavernous enough to create concerns over habitability.

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Character

Most of the space’s shell and structure will be left raw and exposed, from brick to concrete (columns, new shear walls, and board-formed ceiling joists). The center of the main space will house a drywall spine to hold all mechanical and electrical work as well as light fixtures; consolidating these elements keeps the exposed ceiling as untouched as possible. Warm, modern interior finishes complement the existing elements.

On one end of each unit will be a master suite, while the other end holds a flexible space ideal for another master suite, large office or two bedrooms. This separation allows residents to create distinct spaces for home and office and reserves the floor’s central area for an open living room, with a wraparound kitchen for entertaining. To define the connection with the outside, we designed glass walls that open onto the patios, creating distinct outdoor spaces for dining and relaxation. A key feature of the penthouse unit will be a double-height sloped ceiling, retained from the original auditorium.